'Celebrity Apprentice': Meet the new cast

Jesse James

Jesse James can be called many things: custom bike and car builder, producer, publisher, television host and restaurateur. James is currently in production for his new show “Jesse James Is A Dead Man” which will premiere on Spike TV. James also founded West Coast Choppers, which creates custom made motorcycles. In 2000, James was the subject of "Motorcycle Mania" which chronicled his everyday life as a motorcycle builder on the Discovery Channel. James will be playing for the charity, "Long Beach Education Foundation."